Tripod 2020 @ VidMob

In 2020, our product team came together to build things, grow things, learn things, and do some fun things. ❤️️

Build Things @ VidMob

We built a lot of new things and made others better.

Our VP of Product, Beth Gostanian wrote an article on building things: Creating for a New Product vs. Evolving an Existing One 👉

We tackled an ambitious roadmap.

Built for Scale

We upgraded our creative production features to better flex for large-scale projects.

Power of AND

We bridged the gap between creative production and measuring performance into one cohesive experience.

Improved Usability

We collaborated with our users to understand what product experiences needed that extra refinement.

Automated Workflows

We leveraged our advanced technology to create systems that allow us and our users to move faster.

Welcomed New Partnerships

We expanded our social platform partnerships which allowed our users to look at performance across their entire suite of creative.

We celebrated 24 launches. 🍾

New features didn’t go unnoticed. We celebrated big launches with a company-wide “cheers”.

We completed 4 platform integrations. 🏋🏻

We collaborated with new platform partners – TikTok, Amazon, Facebook and Instagram Organic (not to name drop).

We squashed 683 bugs. 🐞

Not everything was perfect but we were able to fix them quickly and move on.

Grow Things @ VidMob

We welcomed new folks and scaled our culture to unite our growing team.

Our Sr Director of Product Design, Chris Mendez wrote an article on growing things: Defining VidMob’s Product Principles 👉

We said hello to new VidMobbers. 👋

Product Managers

Chirag, Taylor, Roger, Michael, Dhiren, and Danielle (Our Intern 🙌).

Chirag
Taylor
Roger
Michael
Dhiren
Danielle (Our Intern 🙌)

Engineers

Aadi
Aayaushi
Chuck
Drew
JC
Peter
Quinn
Sarina
Udnan
Veera

Aadi, Aayaushi, Chuck, Drew, JC, Peter, Quinn, Sarina, Udnan, and Veera.

Designers

Lucy
Caitlin
Marina

Lucy, Caitlin, and Marina.

Family Members

Sienna 👶
Ellie 👶
Mouse 😺
Luna 😺
Squirrel 🐿
Marcel 🐌

Sienna 👶, Ellie 👶, Mouse 😺, Luna 😺, Squirrel 🐿, and Marcel 🐌.

We defined our product principles.

Live and die by the tripod.

We believe success has three key ingredients: product, design and engineering. We’re at our best when they’re equally represented.

As a platform that pairs production and analytics services, VidMob requires both left and right brain thinking. Because of that, no one person or discipline has all the answers. While everyone should respect each other’s expertise, it’s equally important for disciplines to welcome cross-functional partners into their process, allowing them to co-own it. We spend extra time to ensure team alignment because without it, the platform suffers. An imbalanced approach leads to imbalanced outcomes.

Start with real problems from real people.

We are committed to building what users want, not what we think they need. We approach every problem assuming we know nothing.

The temptation that exists at any disruptive startup is assuming users don’t know what they want and building based on intuition. That may have worked for Apple, but that’s not the case here. While product development will always require some liberties to be taken, we’re driven more by fact than feeling. We promote a culture where assumptions must be challenged because our success directly correlates to our willingness to fight for users.

Big things have small beginnings.

We articulate the dream and work backwards. We strive to find small, familiar solutions that allow us to ship sooner.

While we subscribe to “MVP thinking,” we’re also acutely aware of its pitfalls. When solving a problem, we strive to find whole solutions, unburdened by scope. It’s not until the dream is realized (and validated) that we break it down, defining incremental steps to get there — leaning on our design system as much as possible. This allows us to ship and learn sooner, while avoiding band-aid solutions.

If you fail, do it quickly.

We understand product development is a learning process. When things don’t go as planned, we diagnose the cause and pivot quickly.

To steal a saying from the baseball world, product development is a game of failure. Even the greatest players strikeout a lot. Because of that, teams are not measured based on their immediate success rate. Rather, it’s their ability to solicit and act on feedback. They’re measured based on their resilience. While we’re careful not to overreact, we’re more than willing to sunset ideas if we cannot will them to success.

If it’s not functional, it’s not well-formed.

We’re dedicated to our craft, but we don’t let it compromise practicality. We make sure things works before we make them dazzle.

We understand that product development is a never-ending tug of war between speed and quality. While we firmly believe that every detail counts, we draw a clear line between mandatories and nice-to-haves when building a new feature. It’s not until we’ve validated success that we apply the polish needed to make a good feature great. As hard as it is at times, we know when and how to embrace imperfection.

Psst... we made posters for these, check them out here.

17 people moved to a new home. 🚚

Many found that it was time to find a much cozier place to WFH.

22 people bought a new desk and chair. 🪑

Our couches and kitchen tables weren’t quite making the cut.

13 people picked up a new hobby. 🎹

We have moved way beyond baking bread.

Learn Things @ VidMob

We learned new things from each other and gained better insights from our users.

Our Design Manager, Emily Rinehart wrote an article on learning things: Conducting Successful User Testing at a Maturing Startup 👉

We leveled up our processes.

Created Product Documentation

We sped up our workflow by creating documentation around the lifecycle of an initiative.

Started a Design System

We made our first dedicated Design System hire and went to work with establishing our product style guide and building components.

Built User Personas

We set out to research and interview our main audience to better understand how they work and what they want.

We shared knowledge in monthly Lunch & Learns.

We discussed everything product.

Designers, Engineers and Product Managers alike took turns sharing topics. Some of our favorites were: Redux and Sagas, Motion in Product, Code Debugging for Frontend and Lifecycle of an Initiative.

Cross-department colleagues joined us to share expertise.

We gained insights from others by learning more about different facets of our growing business. One month, the client success team shared How to Work with Brands and another month, the creative operations team shared the Value of VidMob's creator Community.

We ordered lunch from our local favorites.

We became regulars at our respective local lunch spots. Shout out to Flavours of Malaysia in Pittsfield, MA and Court Street Grocers in NYC!

We shared knowledge in monthly Lunch & Learns.

We discussed everything product.

Designers, Engineers and Product Managers alike took turns sharing topics. Some of our favorites were: Redux and Sagas, Motion in Product, Code Debugging for Frontend and Lifecycle of an Initiative.

Cross-department colleagues joined us to share expertise.

We gained insights from others by learning more about different facets of our growing business. One month, the client success team shared How to Work with Brands and another month, the creative operations team shared the Value of VidMob's creator Community

We ordered lunch from our local favorites.

We became regulars at our respective local lunch spots. Shout out to Flavours of Malaysia in Pittsfield, MA and Court Street Grocers in NYC!

We tested 6 different brand colors before landing on the perfect one. 🎨

We searched near and far for the ideal “boysenberry” blue color.

We created 100 Confluence docs. 📝

And then stopped counting.

We held 7 virtual yoga sessions. 🙆

We relaxed with a good stretch to get our monthly dose of zen.

FUN Things @ VidMob

Not to mention, all of the fun things we did along the way...

Scroll while listening to our Spotify Product Playlist: VidMob Product NYC 🥳

Sometimes that meant #twinning...

Or, meeting up for a “virtual” happy hour.

We can’t forget our pre-covid in-person meet-ups. 🍻

It’s safe to say that we had a good 😂 even when working from 🏠.

Sometimes that meant #twinning...

Or, meeting up for a “virtual” happy hour.

We can’t forget our pre-covid in-person meet-ups. 🍻

It’s safe to say that we had a good 😂 even when working from 🏠.

We liked to partayyy. 21 times this year alone 🎉

Even when we couldn’t be together we found virtual ways to say “cheers”.

Gene brewed how many beers?! 🍺

Our very own engineer, Gene frequently updated us with his latest brew (12 total in 2020).

4 VidMobbers grew longer locks. ✂️

Some people said #longhairdontcare and haven’t gotten a haircut since March.